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'The Quad' social network site to debut

Sarah Mervosh

Issue date: 9/22/08 Section: News
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This week, a new Web site made exclusively for college students and meant to be an enhancement of college life will be launched midweek said Jason Schutzbank, Executive Vice President and Chief Technology Officer of College Tonight Inc.

The site, which was previously called collegetonight.com, will become thequad.com according to co-founders Zach Suchin, President and Chief Exeutive Officer of College Tonight Inc., and Schutzbank.

According to the current Web site, collegetonight.com, the site "promotes actual social interactivity rather than the sedentary lifestyle nearly all 'social networks' relegate its users to behind a physical computer screen. It is what social networking should have evolved into by 2008, but has not."

The two co-founders said The Quad is a service specifically made to make life easier for other college students.

"In conceptualizing all these things, these are all things that I've personally gone through and experienced a need for," said Schutzbank.

Suchin graduated from Emory University in 2006 and Schutzbank will graduate in 2009.

"It is not something that was built by a bunch of 40-year-olds in a room," Suchin said.

Thequad.com will consist of four main aspects: The Scene, The Shop, Academics and Greek life, he said.

These four aspects are essentially "the four ends of the quad," said Suchin.

"The reason we call it 'The Quad' is because the quad is the heart of the campus at most schools. The quad in this case represents to us the center of college life," he said.

The Scene will be the social aspect of The Quad, and is what collegetonight.com used to be, said Suchin.

It is a place where students can see what their friends are doing or events that are going on in the area, he said.

The Scene is not meant to replace the popular social networking site, Facebook.com, he said.

"We aren't na've. We don't think people are going to leave Facebook and come join another site. I wouldn't do that myself," said Suchin.
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